Our company

Surfer is an SEO and content optimization platform that helps marketing teams create better-performing content using data, AI-powered tools, and search analysis. The platform shows what works in search results and helps users structure and optimize their content to compete more effectively.

It is used by content marketers, SEO specialists, agencies, and in-house marketing teams around the world to plan, write, and improve content that ranks in search engines.

Surfer is part of Positive Group — a fast-growing tech group specialising in B2B SaaS products that help marketing teams grow smarter. The group brings together several brands around a common ambition: to become the European benchmark in MarTech. With around 400 employees based in France, Germany, Italy and Poland, Positive supports customers in 80 countries.

We’re a remote-first company, but if you ever crave some in-person energy, we’ve got a cozy office in Wrocław , Poland where the magic happens (and coffee never runs out ☕).

Job Description

About your team

You’ll join the Marketing Team — a crew of a Chief Marketing Officer, Product Marketing Lead, SEO & Blog Manager, Video Lead, Influencer, Events & Affiliate Manager, and Designers who keep our creative standards sharp and scalable.

You’ll work closely with developers and a data engineer, shaping how performance marketing, data and product intersect.

This is not a role for someone who only wants to run PPC campaigns.

Paid ads are just one part of the job. The real impact comes from understanding the full funnel, working with data, improving conversion, and running experiments that drive business growth.

If you’re looking for a role where you can own performance end-to-end — not just campaigns — you’ll feel at home here.

You’ll be responsible for:

• Owning paid acquisition end-to-end (Meta, Google, LinkedIn + testing new channels) — with full responsibility for driving business results from these channels?

• Building, scaling and optimizing campaigns, always focused on what actually drives revenue

• Analyzing performance across the entire funnel — from ads to landing pages to product

• Working with developers and data to fix tracking, implement experiments and improve how data is collected

• Turning insights into action — improving campaigns, landing pages, flows or even the offer itself

• Running experiments — on campaigns, landing pages, and beyond

• Owning tracking and data quality (GA4, GTM), working closely with developers when needed

• Acting as the go-to person for performance analysis across the company — not only for paid campaigns, but also for landing pages, blog traffic and product funnels

• Bringing ideas proactively — from new campaign concepts to product or funnel improvements — and driving them end-to-end.

You may be a good fit if you:

• Have strong hands-on experience running and scaling paid campaigns on Meta, Google and LinkedIn with proven results, ideally in SaaS.

• Think in business outcomes, not clicks

• Can analyze data, spot problems and actually fix them

• Understand tracking and attribution (GA4, GTM) and can work effectively with developers to implement and debug data flows.

• Understand funnels, CRO and what happens after the click

• Take full ownership — you don’t wait for tasks, you define problems and drive solutions independently.

• Are open to feedback but think independently

What we offer:

• Monthly Salary: 15 000 - 20 000 PLN + VAT on B2B contract

• 27 days PTO per year.

• Paid sick leave - your health comes first.

• Medical insurance via SafetyWing.

• Multisport card (50% covered).

• Development budget: $1,000 annually for your growth and learning adventures.

Location and Remote Work

We’re a remote-first company, but if you ever crave some in-person energy, we’ve got a cozy office in Wrocław, Poland.